Senior Insurance Training Services gives to you …
A Suit of Many Colors
How do you know if LTC Insurance is suitable for your prospects and clients?
There are six key issues to evaluate the suitability of LTC Insurance for your prospective clients:
- Age
- Health
- Income
- Assets
- Gender
- Marital Status
Age
Historically, LTC Insurance was considered a “Senior Issue” – something that needed to be considered in conjunction with retirement at age 65.
Over the years, LTC Insurance prospects are making the decision to purchase earlier and earlier, driven by concerns with higher premiums as they age and even more importantly, the possibility that their declining health could impact their ability to qualify for coverage.
Your prospecting efforts should focus on those who are most likely still employed over age 50 rather than those who are retired at age 70 or older. Younger prospects will find the premiums more affordable and more importantly, are more likely to be insurable.
Health
Money pays for LTC Insurance, but health buys it!
The goal of LTC Insurance underwriting is to assess the current functional and cognitive abilities of the applicant as well as his or her risk of future disability.
Underwriting criteria focus on a combination of medical, functional and cognitive conditions, or the interaction of conditions, which are known to represent a high risk for needing long-term care.
- Cognitive status
- Functional capacity – Ability to perform the Activities of Daily Living (ADL’s) and Instrumental Activities of Daily Living (IADL’s)
- Medical histories – which may result in a need for care, such as osteoporosis, falls and fractures.
- Multiple medical problems – combinations which are more significant than each problem alone (diabetes with heart disease)
- Multiple medications – which may have adverse effects
- Treatment modalities – such as current physical therapy
- Chronological vs. Physiological Age – There may be a difference between the applicant’s chronological age and physiological age
- Frailty – Serious disabilities can result from relatively minor accidents and illnesses
- Personal Independence – Maintaining personal independence such as working, either full or part-time, spouse in good health, family or friend(s) living in the household, participating in hobbies and other activities, current ability to drive and ability to travel and visit independently.
Income
Income is a critical indicator of both the viability of buying LTC insurance and the suitability of buying LTC Insurance for both buyers and non-buyers:
Source: Who Buys LTC Insurance? Life Plans, 2015-2016
Where should you focus your valuable prospecting time?
Incomes of greater than $75,000, or at least greater than $50,000.
Assets
Assets are perhaps even more important than income in determining the suitability and viability of LTC Insurance.
Source: Who Buys LTC Insurance? Life Plans, 2015-2016
Clearly having assets greater than $100,000 is a strong purchase indicator, but with 76% of those with greater than $100,000 in assets deciding not to purchase, far too many people are not getting the help they need to buy.
Gender
LTC is overwhelmingly a women’s issue, since women are the majority of care recipients as well as the primary caregivers.
About three-fourths of nursing home residents are women and two-thirds of home care consumers are women. More than seven in ten unpaid caregivers are women and the average woman can expect to spend 17 years caring for a child and 18 years caring for a parent.
Women often marry men several years older, who precede them in death. Women have a much greater risk of needing long-term care due to longer life spans.
Women also have a longer life expectancy than men, outliving males by an average of seven years. Women who reach age 65 can expect to live an average of 19 more years to age 84. Among those who reach age 85 or older, 75 percent are women.
With advancing age, disabilities are more prevalent and the need for LTC services increase. Women are 83 years old on average when admitted to a nursing home; and at age 85 or older, women account for four out of five individuals receiving help two or more disabling conditions.
Buyers of LTC Insurance are 54% women and 46% men, compared with 47% women and 53% men who are Non-Buyers.
Marital Status
75-76% of both LTC Insurance Buyers and Non-Buyers are married or living with a domestic partner.
Marriage is a key issue in the LTC decision due to the presence of a free caregiver in the home.
Be sure to calculate the income of each spouse if the other dies first. Usually, older women cannot maintain the same standard of living after the death of their spouse and the possible loss of income.
Put on Your Suit
Now you know where to prospect in terms of age, health, income, assets, gender and marital status.
But how will you prospect for LTC Insurance clients? How will you help them buy so they become a buyer statistic rather than a non-buyer statistic?
Sign up for our LTC Education Package today – on the eighth day of Christmas – and find out!
