Senior Insurance Training Services gives to you …
To Plan or Not to Plan
Today, we’re going to address just one question – do your prospects and clients think planning for their future long-term care needs is important?
According to Life Plans 2015-2016 Report – Who Buys LTC Insurance – 99% of buyers who purchased LTC Insurance agree or strongly agree that planning for the possibility of needing long-term care services is important.
That’s a “duh!” – of course they purchased – they know planning is important.
But here is the data that should get you smiling and dialing every potential prospect every day for the next couple of decades – 92% of non-buyers agree or strongly agree that planning for the possibility of needing long-term care services is important.
- More than 9 out of 10 non-buyers think planning is important
- But they did not purchase LTC Insurance and put a plan in place
You could probably come up with a dozen reasons – and Life Plans did – as you can see on pages 37-39 of their report:
- Policy Cost
- Policy Design
- Qualifying for Benefits
- Waiting for better policies
- Don’t trust Insurers
- Medicare will pay
- Medicaid will pay
- Family will care for me
- Won’t need services
- Spouse declined
- Insurer will raise premiums
What does that tell you as the real reason people who want to plan for their future long-term care needs failed to buy LTC Insurance and put a plan in place?
Our answer is their insurance agent failed to address their questions, concerns and conditions (objections) and design a plan that would help them buy.
Do you think you could step in now and help them plan for their future long-term care needs?
We believe you can. You simply need to learn how.
Join us today – on the sixth day of Christmas.
It’s a good plan.